White label SEO services allow digital marketing and tech agencies to deliver expert-level SEO under their own branding — without hiring or training an in-house team. This comprehensive guide explains what white label SEO is, who it’s for, how it works, and how to pick the right partner. We’ll also answer burning questions like “Can you white label SEMrush?” and share real examples of success.
What Are White Label SEO Services?
White label seo approach outsourcing seo work to a third-party issuer who completes the work backstage, at the same time as you (the corporation) deliver the consequences underneath your brand name.
✅ Right here’s how it works:
You promote seo offerings for your customers.
A white label seo issuer does the real paintings (on-web page search engine optimization, back-links, audits, and so on.).
You present all reports and outcomes as your own.
💡Why it topics:
Saves time, price, and complications.
offers scale — from 1 to 100 clients — with out hiring internally.
continues your organization’s branding and popularity.
What Are White Label Services?
White label services are any products or services produced by one company and sold or rebranded by another. They’re common in tech, marketing, SaaS, and even physical products.
🧠 Examples:
- SEO & PPC management
- Website hosting
- Social media automation tools
- Email marketing platforms
Agencies love them because they expand offerings without adding overhead.
What Are White Label PPC Services?
Just like SEO, white label PPC services are outsourced paid ads campaigns that run under your brand. A PPC expert team handles ad copy, setup, testing, and optimization, while you deliver the performance results.
🔍 What’s included:
- Google Ads / Facebook Ads setup
- Keyword research
- A/B testing
- Bid management
- ROI tracking
Why it rocks: You generate traffic and leads for clients while your internal team stays focused on strategy and account management.
Can You White Label SEMrush?
Not entirely. SEMrush (now Semrush) allows partial white labeling through its Agency Growth Kit.
You can do:
- Branded PDF reports with your logo and colors
- Scheduled client reports
- Shareable dashboards
You can’t do:
- Full platform rebranding
- Private-labeled login areas
👉 If full white labeling is important, consider tools like AgencyAnalytics, DashThis, or SE Ranking for more control.
Who Should Use White Label SEO Services?
This solution is perfect for:
- Web design or development agencies that want to upsell SEO.
- Freelancers or consultants who need SEO help but don’t want to build a team.
- B2B Tech agencies focusing on local or regional markets with growing SEO needs.
📈 Real Example:
A SaaS-focused agency in Chicago used a white label SEO provider. In 6 months, they:
- Tripled their MRR
- Improved client organic traffic by 52%
- Saved ~$70,000 in hiring costs
Core White Label SEO Services You Can Offer
1. On-Page SEO
- Meta titles & descriptions
- Image alt text
- Internal linking
- Header optimization
2. Off-Page SEO
- Link building from high-authority sites
- Guest posting
- Directory submissions
3. Technical SEO
- Website audits
- Speed & performance optimization
- Schema implementation
- Mobile responsiveness
4. Content Creation
- Blog writing
- Local service pages
- SEO content clusters
5. Reporting
- Branded analytics dashboards
- Google Search Console & Analytics integration
- Rank tracking
Why White Label search engine optimization Is a clever flow in 2025
✅ Scale faster with out draining resources
✅ live centered on customer relationships & strategy
✅ enhance sales with high-margin services
✅ provide understanding you don’t need to in my opinion grasp
Step-by means of-Step: how to begin supplying White Label seo
Examine Your modern-day customers
Who should gain from search engine optimization but hasn’t requested?
pick out a dependable companion
test for transparency, established success, and white label options.
Set Pricing applications
upload a 30–50% markup on accomplice costs to cowl your margin.
Build a touchdown page
goal local keywords like “seo for tech startups in Dallas.”
Release & promote
promote your new carrier, onboard clients, and begin handing over.
Music & report consequences
Use dashboards and monthly updates to show value.
How to Choose the Right White Label SEO Provider
Ask those Questions:
Do they offer branded reporting?
Are they transparent with deliverables?
Can they offer actual case research?
Do they’ve got nearby seo expertise (GBP, citations, and so on.)?
What’s their communique like?
👇 Seasoned Tip:
test them with one small patron first earlier than scaling.
White Label search engine optimization + community seo = power combination
The neighborhood is exploding. In case your clients are centered on metropolis or location-precise markets, make certain your provider is aware about the manner to:
Optimize Google corporation Profiles
Construct nearby citations
intention “close to me” and geo-precise key phrases
💼 Mini Case have a look at:
A software program software organization in the fortress absolutely worth offering white label nearby search engine optimization. One marketing campaign by myself delivered $40K in new month-to-month revenue with the useful resource of helping community HVAC and car repair customers rank in map packs.
FAQs
Q: What is white label SEO services?
A: It’s outsourcing SEO under your brand. You sell the service, a third party does the work, and your clients see you as the expert.
Q: What are white label services?
A: Services built by one company, rebranded, and sold by another. Common in tech and marketing.
Q: What are white label PPC services?
A: Paid ad campaigns (Google, Facebook, etc.) run by someone else but shown as your own agency’s work.
Q: Can you white label SEMrush?
A: Not fully. You can white label reports and branding in emails and PDFs, but not the whole platform.
Q: How much should I charge for white label SEO?
A: Take the provider’s cost and add 30–50% as your margin. Bundle services into Bronze/Silver/Gold packages for flexibility.
Q: Will I lose control of my client relationship?
A: No. You’re still the main point of contact. The provider stays invisible behind the scenes.